BAES & Noble
Barnes & Noble
Turning an iconic bookstore into a symbol of Romance .
Among Gen Z, the romance genre stands above the rest. At the same time, 44% of readers say they’d rather meet a partner through a book club than on a dating app.
Algorithms can match interests—but they’re failing to create real connections. In a mass exodus from dating apps, these hopeful romantics are heading back to the bookstore.
Enter BAES & Noble—turning bookstores into the new matchmaking spaces where real connections begin.
WE’RE NOT REALLY STRANGERS: BAES & NOBLES EDITION
Barnes & Noble invites you to go a little deeper with its We’re Not Really Strangers collaboration. We’ve created a special literary edition of the card game—built to help people truly get to know each other—called the “BAES & Noble Edition.”
These questions guide conversations around the books, art, and media that have shaped you—peeling back another layer of what makes you who you are.
OOH
b&N Receipt Coupons
BAE night
These pop ups are meant to find Gen Z where they’re at – turning cafes & restaurants into an impromptu literary themed date.
Our menu for this specialty event brings iconic fictional meals to life.
You grew up reading about romantic meals – you should be able to have your cake and eat it too.
