WE’RE NOT REALLY STRANGERS: BAES & NOBLES EDITION
Barnes & Noble invites you to go a little deeper with its We’re Not Really Strangers collaboration. We’ve created a special literary edition of the card game—built to help people truly get to know each other—called the “BAES & Noble Edition.”
These questions guide conversations around the books, art, and media that have shaped you—peeling back another layer of what makes you who you are.
BAE night
These pop ups are meant to find Gen Z where they’re at – turning cafes & restaurants into an impromptu literary themed date.
Our menu for this specialty event brings iconic fictional meals to life.
You grew up reading about romantic meals – you should be able to have your cake and eat it too.
OOH
BAES & Noble
Turning an iconic bookstore into a symbol of Romance .
Among Gen Z, the romance genre stands above the rest. At the same time, 44% of readers say they’d rather meet a partner through a book club than on a dating app.
Algorithms can match interests—but they’re failing to create real connections. In a mass exodus from dating apps, these hopeful romantics are heading back to the bookstore.
Enter BAES & Noble—turning bookstores into the new matchmaking spaces where real connections begin.