LECTRIC e-BIKES

Midlife Cyclists

AD: Ana Laura Vallejo, Kristen Bongco

Lectric is intercepting men at their most vulnerable and reckless stage. Instead of letting them hemorrhage money on toys that do nothing for their health, we redirect them toward a purchase that helps them feel young again.

Facebook Marketplace & Google SEO Hijack

Social

We'll place sponsored Lectric eBike ads directly in Facebook Marketplace search results for classic midlife-crisis purchases: vintage motorcycles, sports cars, etc.

When a 45-year-old man searches "C4 Corvette," our e-bike appears as a promoted listing. The ad copy will roast his search gently while offering the healthier (and cheaper) alternative.

And we won’t forget their partners.

We’ll meet them where they’re already problem-solving, with smart copy that helps the real decision-makers steer him toward the better upgrade.

car show activation, billboards, brand activation

Out Of Home

Smart, self-aware OOH in places where our audience is having everyday “midlife” moments. We’re reframing Lectric as the fun, practical upgrade they’ll actually use daily.

in-person activation at local car shows. A Lectric eBike gets the full treatment: rotating platform, spotlights, velvet rope, and a $999 price tag.

The attendees are already in the mood to spend on something that makes them feel alive. We're just giving them a better option.

The Midlife Cyclists (TMC) is a real, joinable eBike riding club for middle-aged men.

Rides are social and low-pressure. Members get routes, community, and a reason to leave the house that isn't a dealership.