Monarch Mode
Build your dream home in The Sims using Monarch Mode.
When you’re ready, submit your design and get matched with a financial advisor for a 1:1 coaching session—turning your dream into a real financial plan.
Launch fake hyper-idealized “Sims Dream Homes” listings on Zillow-style UI.
“Looks familiar?” “What would it actually take to afford this?”
Links monarch’s existing customers accounts with zillow and they can visualize their own savings journey to achieve the house on the listing.
Twitch
Cheat Codes IRL
During live streams, the first 300 viewers to enter a code unlock exclusive Monarch furniture in The Sims.
We bring iconic Sims cheat codes into real life—motherlode, rosebud, etc.—as limited-time unlocks inside Monarch.
Enter a cheat code → unlock 3 months of Monarch Premium, free.
Because in real life, cheat codes don’t exist…
until now.
Zillow Takeover
Digital Ads
Introducing “Simmy Mays”! What better way to sell to millennials than via an infomercial using an iconic salesman from their childhoods.
Monarch Mode
the Sims Taught You To Dream it, Monarch Helps You Reach it.
Millennials used to have dream homes. Now they just dream of owning one.
They grew up believing stability was inevitable. Now, owning a home feels more like a cheat code than a milestone. Budgeting apps feel like restriction, not progress. Monarch changes that. By meeting Millennials on a familiar playing field, Monarch turns financial planning into something that helps you build and grow your understanding—not limit it.
Monarch & The Sims
AD: Ana Laura Vallejo CW: D’mani Thomas