OOH
We’ll launch the campaign with vague, mysterious ads placed in high-traffic environments like airports—sparking curiosity and drawing people in.
HOW IT WORKS:
A finance widget appears on the company’s profile page.
Clicking the icon to “add to watchlist” adds the company to the company watchlist widget on the top of the LinkedIn page.
Hovering over the widget gives a pulldown menu of the companies on watchlist.
Clicking on the company in the pulldown menu pulls Perplexity Finance data (real-time stock prices, trade volume, news, etc).
LinkedIn will host a country club networking tournament for young financial professionals, shaking up the traditional environment while introducing an unorthodox celebrity as the face of the event.
Activation
Linked In x Perplexity
Perplexity partners with LinkedIn to deliver AI-powered financial tools and content directly to job seekers, with LinkedIn serving as the distribution platform and Perplexity highlighting its AI capabilities. By embedding Perplexity’s real-time, source-backed finance engine into the job search experience, we help candidates evaluate company health, growth, and risk with confidence and clarity.
AD: Ana Laura Vallejo, Caden Estrada-Engrav CW: Daniel Park